Applied artificial intelligence technology for contextualizing words to a knowledge base using natural language processing

ABSTRACT

Disclosed herein is an NLP system that is able to extract meaning from a natural language message using improved parsing techniques. Such an NLP system can be used in concert with an NLG system to interactively interpret messages and generate response messages in an interactive conversational stream. The parsing can include (1) named entity recognition that contextualizes the meanings of words in a message with reference to a knowledge base of named entities understood by the NLP and NLG systems, (2) syntactically parsing the message to determine a grammatical hierarchy for the named entities within the message, (3) reduction of recognized named entities into aggregations of named entities using the determined grammatical hierarchy and reduction rules to further clarify the message&#39;s meaning, and (4) mapping the reduced aggregation of named entities to an intent or meaning, wherein this intent/meaning can be used as control instructions for an NLG process.

CROSS-REFERENCE AND PRIORITY CLAIM TO RELATED PATENT APPLICATIONS

This patent application claims priority to U.S. provisional patent application Ser. No. 62/632,017, filed Feb. 19, 2018, and entitled “Applied Artificial Intelligence Technology for Conversational Inferencing and Interactive Natural Language Generation”, the entire disclosure of which is incorporated herein by reference.

This patent application is also related to (1) U.S. patent application Ser. No. 16/277,000, filed this same day, and entitled “Applied Artificial Intelligence Technology for Conversational Inferencing”, (2) U.S. patent application Ser. No. 16/277,003, filed this same day, and entitled “Applied Artificial Intelligence Technology for Conversational Inferencing and Interactive Natural Language Generation”, (3) U.S. patent application Ser. No. 16/277,006, filed this same day, and entitled “Applied Artificial Intelligence Technology for Conversational Inferencing Using Named Entity Reduction”, and (4) U.S. patent application Ser. No. 16/277,008, filed this same day, and entitled “Applied Artificial Intelligence Technology for Building a Knowledge Base Using Natural Language Processing”, the entire disclosures of each of which are incorporated herein by reference.

INTRODUCTION

There is an ever-growing need in the art for improved interactive natural language generation (NLG) technology, particularly interactive NLG technology that generates natural language responses to conversational inputs. However, such systems present complexities not only in terms of NLG capabilities but also natural language processing (NLP) capabilities.

NLG is a subfield of artificial intelligence (AI) concerned with technology that produces language as output on the basis of some input information or structure (e.g., where the input constitutes data about a situation to be analyzed and expressed in natural language).

NLP is a subfield of AI concerned with technology that interprets natural language inputs, and natural language understanding (NLU) is a subfield of NLP concerned with technology that draws conclusions on the basis of some input information or structure.

A computer system that interactively produces natural language outputs in response to natural language inputs needs to combine these difficult areas of NLG and NLP/NLU so that the interactive system not only understands the meaning of an input natural language statement but also is able to determine an appropriate natural language response based on this understood meaning. The inventors disclose herein a number of technical advances with respect to interactive NLP/NLG systems.

For example, the inventors disclose an improved NLP system that is able to extract meaning from a natural language message using improved parsing techniques. Conventional NLP systems have relied on template approaches where system designers must (1) anticipate different manners by which a user might phrase an input question, (2) build templates that correspond to these alternate phrasings, and (3) devise pattern matching algorithms that are able to map input strings to these templates. These conventional flat intent parsers cannot handle the arbitrary recursive compositionality of language. In a departure from these templated approaches in the art, the inventors disclose a number of example embodiments that avoid template mapping through the use of parsing techniques that can extract meaning from the content of an input string in a manner that significantly less constrained by the particular order of words in the input string.

In an example embodiment, such parsing can include named entity recognition that contextualizes the meanings of words in a message with reference to a knowledge base of named entities understood by the NLP and NLG systems.

The parsing can also include syntactically parsing the message to determine a grammatical hierarchy for the named entities within the message.

Further still, such parsing can include a reduction of the recognized named entities into aggregations of named entities using the determined grammatical hierarchy and reduction rules that define how combinations of named entities can be reduced into the aggregations in order to further clarify the message's meaning.

Moreover, the parsing can include mapping the reduced aggregation of named entities to an intent or meaning, wherein this intent/meaning can be used as control instructions for an NLG process.

As another example, the NLP system can leverage the same knowledge base that supports the NLG system to gain understandings about an input message. For example, the ontology used to support NLG can also be used to recognize terms in an input message. By integrating the NLP system with the NLG system in terms of their underlying knowledge bases, the NLP and NLG systems stay calibrated with each other such that (1) the NLP system will not draw inferences that cannot be understood by the NLG system, and (2) the NLG system will not produce responses that are unrelated to the inferences drawn by the NLP system.

As yet another example, the inventors disclose techniques through which the NLP and NLG systems can learn and adapt their capabilities in response to conversational inputs. Thus, information learned through the NLP process can be used by the NLG system to produce better outputs.

Through these and other features, example embodiments of the invention provide significant technical advances in the NLG and NLP arts by harnessing computer technology to improve how natural language inputs are processed to produce natural language outputs in a manner that supports interactive conversations between humans and machines.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 discloses an example interactive AI computer system in accordance with an example embodiment.

FIG. 2 discloses an example conversational gateway arrangement.

FIG. 3A discloses an example NLP process flow for translating a conversational string input into control instructions for an NLG system.

FIG. 3B discloses another example NLP process flow for translating a conversational string input into control instructions for an NLG system.

FIG. 4A discloses an example process flow for named entity recognition in support of NLP in accordance with an example embodiment.

FIG. 4B discloses an example prefix tree that can be used for recognizing named entities in a conversational input string.

FIG. 5A discloses an example of syntactic parsing for the process flow of FIGS. 3A and 3B using a constituency parse.

FIG. 5B discloses an example of syntactic parsing for the process flow of FIGS. 3A and 3B using a dependency parse.

FIG. 6A discloses an example set of reduction rules for performing named entity reduction on named entities in a conversational input string.

FIG. 6B discloses an example process flow for performing named entity reduction on named entities in a conversational input string.

FIGS. 6C-6G disclose how named entity reduction can operate to reduce a sample hierarchically parsed conversational input string.

FIG. 7A discloses an example set of mapping rules for mapping reduced named entities to communication goal statements for an NLG system.

FIG. 7B discloses an example process flow for mapping reduced named entities to communication goal statements for an NLG system.

FIG. 8 discloses an example data structure that defines a conditional outcome framework for use with the NLG system to determine ideas for inclusion in a conversation string response as a function of a parameterization of the understood meaning of a conversation string input.

FIG. 9 disclose an example interactive conversation string that can be produced by an example embodiment.

FIG. 10A discloses an example process flow through which the system can learn meanings for words from users.

FIG. 10B shows an example interactive conversation string that can be used by the system to learn meanings for words.

DETAILED DESCRIPTION OF EXAMPLE EMBODIMENTS

FIG. 1 shows an example computer system 100 in accordance with an example embodiment. The computer system 100 may comprise a conversational gateway 102 that links an artificial intelligence (AI) platform 104 with a plurality of channels such as conversational interfaces 120, 122, and 124. The conversational interfaces can be one or more different types of natural language conversational interfaces. For example, conversational interface 120 can take the form of a graphical user interface (GUI) through which a user types a message in a natural language (e.g., a question in a natural language). As another example, conversational interface 122 can take the form of a natural language conversational interface that utilizes speech recognition to convert spoken utterances into messages. A number of third party interfaces for use in chatbots are available, an example of which includes the Alexa interface for chatbot services from Amazon. As yet another example, conversational interface 124 can take the form of the Slack interface from Slack Technologies, Inc. Thus, user inputs into the conversational interfaces 120, 122, and 124 result in natural language messages 130 being delivered to the conversational gateway 102. These natural language messages 130 can represent a plurality of words expressed in natural language, such as a question that is to be answered by the AI platform 104 or a statement in response to a question posed by the AI platform 104. These example channels may communicate with the conversational gateway 102 over a network such as the Internet.

The computer system 100 comprises one or more processors and associated memories that cooperate together to implement the operations discussed herein. The computer system 100 may also include a data source that serves as a repository of data for analysis by the AI platform 104 when processing inputs and generating outputs. These components can interconnect with each other in any of a variety of manners (e.g., via a bus, via a network, etc.). For example, the computer system 100 can take the form of a distributed computing architecture where one or more processors implement the NLP tasks described herein (see NLP system 106), one or more processors implement the NLG tasks described herein (see NLG system 108). Furthermore, different processors can be used for NLP and NLG tasks, or alternatively some or all of these processors may implement both NLP and NLG tasks. It should also be understood that the computer system 100 may include additional or different components if desired by a practitioner. The one or more processors may comprise general-purpose processors (e.g., a single-core or multi-core microprocessor), special-purpose processors (e.g., an application-specific integrated circuit or digital-signal processor), programmable-logic devices (e.g., a field programmable gate array), etc. or any combination thereof that are suitable for carrying out the operations described herein. The associated memories may comprise one or more non-transitory computer-readable storage mediums, such as volatile storage mediums (e.g., random access memory, registers, and/or cache) and/or non-volatile storage mediums (e.g., read-only memory, a hard-disk drive, a solid-state drive, flash memory, and/or an optical-storage device). The memory may also be integrated in whole or in part with other components of the system 100. Further, the memory may be local to the processor(s), although it should be understood that the memory (or portions of the memory) could be remote from the processor(s), in which case the processor(s) may access such remote memory through a network interface. The memory may store software programs or instructions that are executed by the processor(s) during operation of the system 100. Such software programs can take the form of a plurality of instructions configured for execution by processor(s). The memory may also store project or session data generated and used by the system 100. The data source can be any source of data, such as one or more databases, file systems, computer networks, etc. which may be part of the memory accessed by the processor(s).

The conversational gateway 102 handles user authentication, input standardization, and coordination with an analysis service provided by the AI platform 104. An example embodiment of the conversational gateway 102 is shown by FIG. 2 . In this example, the AI platform 104 can have a set of authorized users with associated user IDs, and a third party conversational interface 124 such as a Slack interface can also have a set of authorized users with associated user IDs. One of the tasks that can be performed by the conversational gateway 102 can include mapping the conversational interface user ID to the AI platform user ID and verifying that such a user has the appropriate permissions for accessing project data in the AI platform 104. AI platform 104 can maintain different sets of project data for use with different conversations. Thus, a first set of users can access a first set of project data relating to sales by salespeople of Company X in order to learn more about this sales data through the techniques disclosed herein, while a second set of users can access a second set of project data relating to home sales in several neighborhoods of a city in order to learn more about these home sales through the techniques disclosed herein. Each set of project data can have its own set of authorized users, and the conversational gateway 102 can manage user verification in coordination with an authorization server or the like as shown by FIG. 2 .

The conversational gateway 102 can also standardize the messages 130 from the various channels into a standardized message 132 as shown by FIG. 1 that is provided to the analysis service of the AI platform 104. In this fashion, any formatting differences between different channels can be removed from the perspective of the AI platform 104. The conversational gateway 102 can also associate the different messages with a conversation identifier so that the system can track which messages go with which conversation sessions. For example, a unique conversation ID can be assigned to each conversation that is active with the AI platform 104 (see ConvoID in FIG. 2 ), and the conversational gateway 102 can tag a message 130 from a user who is logged into a particular conversation with the conversation ID for that conversation. This allows the AI platform 104 to know which conversation context to access when processing a message. Hence, a message from user Cnorris (“Who is the best salesperson?) can be tagged with a conversation ID of ConvoID 5.

The analysis service can maintain conversation session objects for each conversation it is having with one or more channels. Each conversation session object can be associated with a conversation ID and can track several aspects of a conversation, including (1) data about the users who are logged into the conversation, (2) links to the corresponding project data stored by or accessible to the AI platform 104, (3) a list of all messages in the conversation string, (4) a clarification stack for resolving ambiguities in the conversational strings, and (5) a linguistic or deictic context for the conversation. This linguistic/deictic context can help the system know how to map referring terms such as pronouns to specific entities that are mentioned in the conversation stream (see the Deictic Context table in FIG. 2 ). Examples of technology that can be used to build such a linguistic/deictic context are described in (1) U.S. patent application 62/612,820, filed Jan. 2, 2018, and entitled “Context Saliency-Based Deictic Parser for Natural Language Generation and Natural Language Processing”, (2) U.S. patent application Ser. No. 16/233,746, filed Dec. 27, 2018, and entitled “Context Saliency-Based Deictic Parser for Natural Language Generation”, and (3) U.S. patent application Ser. No. 16/233,776, filed Dec. 27, 2018, and entitled “Context Saliency-Based Deictic Parser for Natural Language Processing”, the entire disclosures of each of which are incorporated herein by reference. The conversation session objects may also cache a named entity recognition tree (such as the prefix tree described below with reference to FIG. 4B) so that such a tree need not be re-built for each use. At runtime, when the analysis service receives a new message needing a response from the conversational gateway 102, the analysis service can invoke the NLP system 106 and NLG system 108 to process the message and generate an appropriate response.

Returning to FIG. 1 , the NLP system 106 receives a (standardized) message 132 that includes a plurality of words arranged in a natural language format. The NLP system 106 maps this message to an existing conversation session (or creates a new conversation session if the message represents the start of a new conversation). From there, the NLP system 106 parses the message 132 to extract its meaning so that the NLG system 108 is able to formulate a message response 136. To aid the NLP system 106 in this regard, the NLP system 106 can access supporting data 110. This supporting data 110 can include the project data that serves as a knowledge base for the AI platform 104. After extracting meaning from the message 132, the NLP system 106 can provide control instructions 134 to the NLG system 108. These control instructions 134 can guide the NLG system 108 with respect to how an appropriate response 136 to the message can be generated. Supporting data 110 can also be accessed by the NLG system 108 to aid these operations. Thereafter, the conversational gateway 102 can act as a traffic manager to route the message response 136 to the appropriate channels (e.g., the channel that had submitted the message 130 from which that message response 136 was generated) via responses 138. The conversational gateway 102 may also perform any formatting translations on message responses 136 that may be necessary for the various channels to understand the message responses 138.

Advanced NLP

As mentioned above, the NLP system 106 employs improved parsing techniques for extracting meaning from natural language messages. These parsing techniques are compositional rather than relying on templates (where templates are the conventional technique used in the art). This provides users with much more flexibility in formulating their natural language messages in a manner that can be appropriately understood by the NLP system 106. Conventional NLP systems are much less robust when it comes to understanding freely-formed natural language messages because such conventional NLP systems are only capable of understanding natural language messages that fit within predefined templates, which requires the building of large and complex sets of templates and template matching procedures in order to support a wide array of natural language expressions. Instead, the NLP system 106 disclosed herein can understand natural language messages by composing the meanings of words and phrases from the messages together hierarchically in a manner that is more consistent with formal semantic modeling. The NLP system 106 can leverage knowledge base supporting data 110 such as ontologies and linguistic context to understand the expressions that the user naturally uses in the messages in concert with syntactic information provided by natural language parsing techniques to understand how those words and phrases interact with each other.

FIG. 3A depicts an example process flow for the NLP system 106 to understand the meaning of a natural language message 132 and then control the NLG system 108 based on this understood meaning. At step 300, the NLP system 106 receives a message 132, which as mentioned can take the form of a plurality of words arranged in a natural language format. As mentioned, this message 132 can be tied to a particular conversation session which will have its associated conversation session object and supporting knowledge base data 110.

Steps 302-308 operate to extract the meaning from the received message. At step 302, the system performs named entity recognition (NER) on the received message. This NER step determines the meaning of words within the message based on how those words fit within the knowledge base of the conversation. At step 304, the system syntactically parses the named entities within the context of the message to determine a hierarchical syntactic structure of the message. Then, at step 306, the system reduces the syntactically parsed message by composing individual components of the message together into higher level groupings based on the message components' hierarchy. This reduced expression of the message can then be used to determine the ultimate intent of the message (step 308), and this intent can be translated into control instructions 134 for the NLG system 108. At step 310, these control instructions 134 are provided to the NLG system 108. As an example, the FIG. 3A process flow may interpret a message such as “What is Acme Corp.'s revenue this year?” to have a meaning that is understood as a request to “Present the value of an attribute of an entity in a timeframe, where the attribute is revenue, where the entity is Acme Corp., and where the timeframe is 2018”. This understood meaning can be translated to control instructions for the NLG system 108, such as a parameterized communication goal statement that represents the understood meaning.

Named Entity Recognition (NER)

FIG. 4A discloses an example process flow for performing NER at step 302 of FIG. 3A. As used herein, the term “named entity” refers to any ontological or data atom that the NLP system 106 recognizes in a message. As such, it should be understood that the term named entity refers to more than just the entities that are described as part of an ontology 410 within the supporting data 110. Examples of different types of named entities can include entity types (e.g., salesperson), entity instances (e.g., John, who is an instance of a salesperson), attributes (e.g., sales, which are an attribute of a salesperson), attribute values, timeframes, relationship types, relationships, qualifiers, outcomes, entity bindings, and predicate bindings.

At step 400 of FIG. 4A, the system builds a tree structure that can be used for recognizing named entities in the message, for example a prefix tree. This tree can pull information from the knowledge base such as the sources shown in FIG. 4A, which may include an ontology 410, project data 412, linguistic/deictic context 414, and general knowledge 416. The ontology 410 can be the ontology for a data set addressed by the message, and examples of such an ontology are described in U.S. patent applications (1) 62/585,809 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Smart Attributes and Explanation Communication Goals”, filed Nov. 14, 2017), (2) Ser. No. 16/183,230 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Smart Attributes”, filed Nov. 7, 2018), and (3) Ser. No. 16/183,270 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Explanation Communication Goals”, filed Nov. 7, 2018), the entire disclosures of each of which are incorporated herein by reference. By sharing an ontology 410 between the NLP system 106 and the NLG system 108, the AI platform 104 advantageously integrates the NLP tasks with the NLG tasks so that (1) the NLP system 106 does not draw any conclusions that cannot be understood by the NLG system 108 and (2) the NLG system 108 does not produce any responses that are irrelevant to the meanings of the messages interpreted by the NLP system 106. The project data 412 represents the data set that serves as the subject of the conversation. For example, the project data 412 can be the sales data for the salespeople of a company. Thus, the project data 412 may include a number of entity instances and attribute values for the entity types and attributes of the ontology 410. The deictic context 414 can be a data structure that maps referring terms such as pronouns and demonstratives to specific named entities in the supporting data 110 (see the above-referenced and incorporated '820, '746, and '776 patent applications). As mentioned above, the above-referenced and incorporated '820, '746, and '776 patent applications describe technology that can be used to build and track this deictic context 414. The general knowledge 416 can be a data structure that identifies the words that people commonly use to describe data and timeframes (e.g., “highest”, etc.). Step 400 can operate to read through these data sources and extract each unique instance of a named entity that is found to be present in the data sources, and build the prefix tree that allows the system to later recognize these named entities in the words of a message and then map those named entities to elements in the ontology 410, project data 412, deictic context 414, and/or general knowledge that are understood by the system. Also, if desired by a practitioner, it should be understood that step 400 can be performed as a pre-processing step that happens before any message is received by the NLP system 106.

FIG. 4B shows a simple example of a prefix tree that can be built as a result of step 400. It should be understood that for most projects, the prefix tree would be much larger. In this example, it can be seen that the name “Aaron Young” was found in the knowledge base of data sources as an entity instance, the word “generate” was found in the knowledge base of data sources as an attribute of sales value, the pronoun “he” was found to be contextually relevant to the entity instance of Aaron Young, and so on for other named entities as shown by FIG. 4B. Given that the ontology 410 may include a variety of different expressions for ontological elements (as described in the above-referenced and incorporated '809, '230, and '270 patent applications), it should be understood that the prefix tree can be highly robust at recognizing the meaning of a large number of words within the context of a conversation with respect to project data 412. For example, expressions such as “sales”, “sells”, “deals”, “moves”, “transactions”, etc. can be linked to an attribute such as the sales of a salesperson to allow the system to recognize a wide variety of words in messages that relate to sales data. In general, it can be expected that (1) nouns will often map to entity types, entity instances, characterizations, attributes, and qualifiers, (2) verbs will often map to attributes and relationships, (3) adjectives will often map to qualifiers and characterizations, and (4) prepositions will often map to relationships; however this need not always be the case and will depend on the nature of the data sources accessed by step 400.

Then, step 402 performs NER by mapping words in the message to named entities in the prefix tree. Thus, if the word “Aaron” appears in the message, this can be recognized and mapped via the prefix tree to the entity instance of Aaron Young, and if the word “generate” appears in the message, this can be recognized and mapped via the prefix tree to the attribute of sales value. In doing so, NER step 302 contextualizes the meanings of the words in the message 132 with respect to the knowledge base, which thereby allows the NLP and NLG systems to better understand a user's message intent in a meaningful fashion.

From this point on in the NLP process, the NLP system 106 can operate on named entities, which can be beneficial in making the remaining parsing steps less dependent on the precise words that were included in the message. This allows the NLP system 106 to operate on the level of meaning rather than specific word choice, which in turn means the NLP system 106 can capture a huge variety of phrasing using a common mechanism.

For example, if a conventional templated approach were used, asking for the top ranked entity by some attribute would require a different pattern match to be generated for every nuanced phrasing that the user might want to use, some examples of which could be:

-   -   What was the most profitable product?     -   Which product was the best by profit?     -   Which product brought in the most?     -   What was the top product in terms of profit?         These are just a few examples of different ways that a user         might phrase a question with the same basic meaning. However,         the inventors note that each of these examples contains the same         three named entities:     -   EntityType(Product) via “product”;     -   Attribute(Profit) via “profit”, “most profitable”, “brought in”;     -   Qualifier(TopRanked) via “most profitable”, “best”, “most”,         “top”

Thus, what would be four lexically distinct sentences to a template parser are handled as the same case by the semantic parsing of the inventive NLP system 106 disclosed herein. By operating on the level of meaning rather than word choice, the NLP system 106 does not need to rely on word-specific templates to decipher the user's intent from a message.

Syntactic Parsing

The NLP system 106 also determines the meaning of a message from the underlying syntactic structure of the message. However, because the message comes in as a flat list of words, step 304 employs syntactic parsing to determine a hierarchical linguistic structure of the message. In an example embodiment, the syntactic parsing at step 304 can employ a constituency parse. However, it should be understood that other parsing techniques could be used, such as dependency parse.

Available third party solutions can be used to perform the syntactic parsing at step 304. For example, Stanford's CoreNLP engine can be used to perform a constituency parse that identifies the grammatical structure of the message. Another example of a syntactic parser that can be used for constituency parsing is SyntaxNet from TensorFlow. FIG. 5A shows an example of a message that has been parsed via a constituency parse. As shown by FIG. 5A, the different elements of the message are tagged with grammatical identifiers, and these grammatical identifiers act in concert with each other to define a linguistic or grammatical hierarchy for the sentence components (where the abbreviation labels in FIG. 5A correspond to well-known linguistic and grammatical classifications in the art such as types of subjects, objects, verbs, etc.)

FIG. 5B shows an example of the same message from FIG. 5A that has been parsed via a dependency parse. Stanford's CoreNLP engine and TensorFlow's SyntaxNet parser can also perform dependency parsing. Dependency parsing reveals how the words functionally interact with each other within the message. Similar to the constituency parse of FIG. 5A, the dependency parse of FIG. 5B also reveals a hierarchical relationship among the grammatical components of the message.

Thus, step 304 operates to convert the flat list of named entities that were recognized at step 302 into a hierarchical arrangement of those named entities, which allows for the NLP system to further extract meaning from the message.

Reduction

Now that the NLP system knows the hierarchical structure of the message and its words have been tagged with their meanings via NER, step 306 can operate to further extract meaning from the message by composing the named entities together hierarchically. Step 306 thus operates as a filter that reduces a message to a core meaning. This process can be grounded in the principle of compositionality, which posits that the meaning of a phrase is a composition of the meanings of its components via a rule set.

FIG. 6A depicts an example rule set that can be used by the reducing step 306. This example rule set includes 4 reduction rules 602, 604, 606, and 608. These rules can be typed functions that convert lists of named entities into an aggregated named entity, wherein the aggregated named entity includes one or more named entities. Rule 602 operates to reduce the combination of an entity with a rank qualifier and an attribute to an aggregated named entity that is a new entity. Thus, rule 602 will operate to aggregate a combination of named entities of the types ENTITY, RANK QUALIFIER, and ATTRIBUTE into an aggregated named entity of the type ENTITY. Rule 604 operates to reduce the combination of a relationship type and an entity to an aggregated named entity that is a new relationship. Thus, rule 604 will operate to aggregate a combination of named entities of the types RELATIONSHIP TYPE and ENTITY into an aggregated named entity of the type RELATIONSHIP. Rule 606 operates to reduce the combination of an entity and a relationship to an aggregated named entity that is a new entity. Thus, rule 606 will operate to aggregate a combination of named entities of the types ENTITY and RELATIONSHIP into an aggregated named entity of the type ENTITY. Rule 608 operates to reduce an entity type to an aggregated named entity that is a new entity. Thus, rule 608 will operate to convert a named entity of the type ENTITY TYPE into an aggregated named entity of the type ENTITY.

FIG. 6B shows how these rules can be applied during a reduction operation, and as shown by FIG. 6B, the hierarchy of the message will impact the reduction process.

At step 610, the lowest level named entity in the hierarchy is selected. With reference to the example syntax tree hierarchy of named entities from FIG. 6C (which corresponds to the message “Who was the best-performing salesperson within the top region by deal count?” and where FIG. 6D focuses on the lower levels of this hierarchy), step 610 would begin by selecting the named entity “deal count” which is at the lowest level of the hierarchy (see 650 in FIG. 6E, and where the preposition “by” is ignored as it had not been mapped to a named entity). This named entity is an ATTRIBUTE, as shown by FIGS. 6C, 6D, and 6E.

Then, at step 612, the system applies the reduction rules to the selected named entity and its higher level named entity neighbor(s) in the hierarchy. Returning to FIGS. 6C, 6D, and 6E, the next higher level named entity in the hierarchy is “region” which is an ENTITY TYPE as shown by FIG. 6C. This results in a combination of ENTITY TYPE+ATTRIBUTE (see 652 in FIG. 6F). Given that there is no reduction rule applicable to the combination of ENTITY TYPE+ATTRIBUTE, this means that step 614 will conclude that reduction was not successful. As such, the process flow proceeds to step 620 where the process looks to see if there is another named entity in the hierarchy. If so, at step 622, the system combines the selected named entity with the next higher level named entity in the hierarchy and returns to step 612. With reference to FIGS. 6C-F, this results in the combination of ENTITY TYPE+ATTRIBUTE+RANK QUALIFIER (see FIG. 6D). At step 612, this combination causes rule 602 to fire, which means that step 614 causes a transition to step 616.

At step 616, the system uses the aggregated named entity created by rule 602, and this aggregated named entity now serves as the lowest level named entity in the hierarchy (where this aggregated named entity corresponds to the “Top Region by Deal Count” which has a type of ENTITY). FIG. 6G shows the reduced hierarchy where the lower levels are collapsed into the aggregated named entity of “top region by deal count” (see 654 in FIG. 6G).

Next, at step 618, the system checks whether there are any more higher level named entities in the hierarchy. If so, the process flow returns to step 610 where the aggregated named entity from step 616 is selected as the lowest level named entity in the hierarchy. The process flow then repeats until the remaining named entities in the hierarchy cannot be further reduced (see the transition from step 618 to 624 and the transition from step 620 to 624). At step 624, the process flow returns the reduced message in the form of the maximally reduced set of named entities according to the reduction rules.

Thus, as the process flow continues with the example of FIG. 6C, it should be understood that the reduction rules would operate to further reduce the message to the aggregated named entity of the type ENTITY (“the best-performing salesperson within the top region by deal count”).

Thus, it should be understood that the NLP system, for the purpose of extracting meaning, no longer cares about the specific phrases in a message, because all it needs to know is that a message phrase represents an entity (or some other aggregated named entity as defined by the reduction rules) without being concerned about how it got there. The composability of this reduction paradigm means that the NLP system 106 can hypothetically parse arbitrarily nested entity filters.

For example, the string of “The most productive employee in the worst-performing state in the region that I live in” would appear to the reduction step 306 as:

-   -   “The region that I live in” is REGION (with particular         characteristics), which yields “The worst-performing state in         REGION”     -   “The worst-performing state in REGION” is STATE (with particular         characteristics), which yields “The most productive employee in         STATE”     -   “The most productive employee in STATE” is EMPLOYEE (with         particular characteristics).

Thus, the reduction step 308 can extract the meaning from the question “Who is the most productive employee in the worst-performing state in the region that I live in” to conclude that the user is asking about EMPLOYEE (with particular characteristics).

Intent

After the message has been reduced by step 306, the NLP system determines the intent of the message via step 308. This intent can serve as the extracted meaning for the message. The intent determination can operate in a manner similar to the reduction step, but whereas the reduction step 306 converts combinations of named entities into aggregated named entities, the intent determination step 308 converts aggregated named entities into control instructions 134 for the NLG system 108. These control instructions 134 can take the form of an outline or parameterized communication goal statement for the NLG system 108.

FIG. 7A shows examples of rules that can be used by step 308 to map aggregated named entities from reduced messages to intents. The intents can be represented by communication goal statements that represent the intent of the message, which in an interactive conversation will often be a request for specific information. For example, rule 702 can map an aggregated named entity of ENTITY to a parameterized communication goal statement of CalloutEntity(ENTITY). Rule 704 maps an aggregated named entity ENTITY plus ATTRIBUTE to a parameterized communication goal statement of PresentValue(ENTITY, ATTRIBUTE). Rule 706 maps an aggregated named entity ENTITY plus ATTRIBUTE plus QUALIFIER(DRIVER) to a parameterized communication goal statement of Explain(ENTITY, ATTRIBUTE, DRIVER). Rule 708 maps an aggregated named entity ENTITY plus ATTRIBUTE plus QUALIFIER(CHANGE) plus TIMEFRAMES 1 and 2 (for the change) to a parameterized communication goal statement of PresentChange(ENTITY, ATTRIBUTE, CHANGE, TIMEFRAMES). Rule 710 maps an aggregated named entity ENTITY plus ATTRIBUTE plus QUALIFIER(CHANGE) plus QUALIFIER(DRIVER) plus TIMEFRAMES 1 and 2 (for the change) to a parameterized communication goal statement of ExplainChange(ENTITY, ATTRIBUTE, CHANGE, DRIVER, TIMEFRAMES).

FIG. 7B shows an example process flow for step 308. At step 720, the system maps the reduced message to an intent based on the mapping rules (see FIG. 7A). At step 722, the system instantiates the parameterized communication goal statement that was identified via the mapping rules. Thus, if a message is reduced to a single aggregated named entity of ENTITY, this would result in the use of the parameterized communication goal statement of CalloutEntity(ENTITY) as the control instructions 134 for the NLG system 108. Thus, step 308 would conclude that a message such as “Which salesperson brought in the most money?” to have an intent/meaning of “Callout the entity which has specific characteristics (namely, the salesperson with the largest value of sales)”. Similarly, if a message is reduced to the named entity combination of ENTITY+ATTRIBUTE, this would result in the use of the parameterized communication goal statement of PresentValue(ENTITY, ATTRIBUTE) as the control instructions 134 for the NLG system 108. Thus, step 308 in this example would conclude that a message such as “What is Acme Corp.'s revenue this year?” to have an intent/meaning of “Present the value of an attribute of an entity in a timeframe (where the attribute is revenue, where the entity is Acme Corp., and where the timeframe is 2018”).

The inventors note that a practitioner may choose to combine steps 306 and 308 together by merging the rules supporting steps 306 and 308 so that the reduction operation reduces the hierarchical arrangement of named entities into the determined intents (e.g., parameterized communication goal statements). An example embodiment of such a process flow is shown by FIG. 3B. In FIG. 3B, steps 306 and 308 are replaced by a step 312 that reduced the reduces the hierarchical arrangement of named entities to the NLG control instructions via such merged rules.

NLP Dependent NLG

The NLG system 108 then operates on the control instructions 134 (e.g., a parameterized communication goal statement) that are produced as a result of step 722 to produce the message response 136. An example of NLG technology that can be used as the NLG system 108 is the QUILL™ narrative generation platform from Narrative Science Inc. of Chicago, IL. Aspects of this technology are described in the following patents and patent applications: U.S. Pat. Nos. 8,374,848, 8,355,903, 8,630,844, 8,688,434, 8,775,161, 8,843,363, 8,886,520, 8,892,417, 9,208,147, 9,251,134, 9,396,168, 9,576,009, 9,697,178, 9,697,197, 9,697,492, 9,720,884, 9,720,899, and 9,977,773, 9,990,337, and 10,185,477; and U.S. patent application Ser. No. 15/253,385 (entitled “Applied Artificial Intelligence Technology for Using Narrative Analytics to Automatically Generate Narratives from Visualization Data, filed Aug. 31, 2016), 62/382,063 (entitled “Applied Artificial Intelligence Technology for Interactively Using Narrative Analytics to Focus and Control Visualizations of Data”, filed Aug. 31, 2016), Ser. No. 15/666,151 (entitled “Applied Artificial Intelligence Technology for Interactively Using Narrative Analytics to Focus and Control Visualizations of Data”, filed Aug. 1, 2017), Ser. No. 15/666,168 (entitled “Applied Artificial Intelligence Technology for Evaluating Drivers of Data Presented in Visualizations”, filed Aug. 1, 2017), Ser. No. 15/666,192 (entitled “Applied Artificial Intelligence Technology for Selective Control over Narrative Generation from Visualizations of Data”, filed Aug. 1, 2017), 62/458,460 (entitled “Interactive and Conversational Data Exploration”, filed Feb. 13, 2017), Ser. No. 15/895,800 (entitled “Interactive and Conversational Data Exploration”, filed Feb. 13, 2018), 62/460,349 (entitled “Applied Artificial Intelligence Technology for Performing Natural Language Generation (NLG) Using Composable Communication Goals and Ontologies to Generate Narrative Stories”, filed Feb. 17, 2017), Ser. No. 15/897,331 (entitled “Applied Artificial Intelligence Technology for Performing Natural Language Generation (NLG) Using Composable Communication Goals and Ontologies to Generate Narrative Stories”, filed Feb. 15, 2018), Ser. No. 15/897,350 (entitled “Applied Artificial Intelligence Technology for Determining and Mapping Data Requirements for Narrative Stories to Support Natural Language Generation (NLG) Using Composable Communication Goals”, filed Feb. 15, 2018), Ser. No. 15/897,359 (entitled “Applied Artificial Intelligence Technology for Story Outline Formation Using Composable Communication Goals to Support Natural Language Generation (NLG)”, filed Feb. 15, 2018), Ser. No. 15/897,364 (entitled “Applied Artificial Intelligence Technology for Runtime Computation of Story Outlines to Support Natural Language Generation (NLG)”, filed Feb. 15, 2018), Ser. No. 15/897,373 (entitled “Applied Artificial Intelligence Technology for Ontology Building to Support Natural Language Generation (NLG) Using Composable Communication Goals”, filed Feb. 15, 2018), Ser. No. 15/897,381 (entitled “Applied Artificial Intelligence Technology for Interactive Story Editing to Support Natural Language Generation (NLG)”, filed Feb. 15, 2018), 62/539,832 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Analysis Communication Goals”, filed Aug. 1, 2017), Ser. No. 16/047,800 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Analysis Communication Goals”, filed Jul. 27, 2018), Ser. No. 16/047,837 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on a Conditional Outcome Framework”, filed Jul. 27, 2018), 62/585,809 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Smart Attributes and Explanation Communication Goals”, filed Nov. 14, 2017), Ser. No. 16/183,230 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Smart Attributes”, filed Nov. 7, 2018), and Ser. No. 16/183,270 (entitled “Applied Artificial Intelligence Technology for Narrative Generation Based on Explanation Communication Goals”, filed Nov. 7, 2018), the entire disclosures of each of which are incorporated herein by reference.

As explained in the above-referenced and incorporated '809, '230, and '270 patent applications, the NLG system can employ a conditional outcome framework to determine the ideas that should be expressed in the narrative that is produced in response to the parameterized communication goal statement (where this narrative can then serve as the message response 136). FIG. 8 shows an example data structure that can define such a conditional outcome framework for the class Drivers, which can serve as an intent class for driver analysis. Thus, each intent class can be responsible for choosing the ideas that will satisfy the subject intent. This can be done by generating an outline via an NLG library. As defined by FIG. 8 , the generate outline call conditionally triggers with an idea set corresponding to an Explain communication goal (see the above-referenced and incorporated '809, '230, and '270 patent applications) if the entity is singular or with an idea set corresponding to an Analyze communication goal (see the above-referenced and incorporated '809, '230, and '270 patent applications) if the entity is plural. This means that the same intent can be used to answer both of the following questions:

-   -   What drove the change in revenue for my product from last year         to this year?     -   What drove the change in velocity for the engineers from last         sprint to this sprint?

Once the ideas have been generated by the conditional outcome framework of the NLG system 108, the NLG system can then form these ideas into a narrative using the techniques described in the above-referenced and incorporated '809, '230, and '270 patent applications to generate the message response 136.

FIG. 9 shows an example conversation string that can be produced by the inventive combination of NLP with NLG as described with respect to example embodiments above.

This conversation string can begin with the message 900. The NLP system 106 can process this message 900 using the process flow of FIG. 3A to extract a meaning for the message that can be understood by the NLG system 108. Thus, the NLP system can associate words in the message 900 with named entities from the knowledge base such as (“Acme Corp.'s”->ENTITY), (revenue->ATTRIBUTE), (“this year”->TIMEFRAME). The syntactic parsing, reduction, and intent determination steps would then operate to extract as the meaning of the message 900 as a parameterized communication goal statement of “Present the value of the attribute of the entity during the timeframe, where the entity is Acme Corp., where the attribute is revenue, and where the timeframe is 2018”. The NLG system 108 would then process this parameterized communication goal statement using the techniques described in the above-referenced and incorporated '809, '230, and '270 patent applications to produce the message response 902. This conversation string can then continue with message 904 and its response 906, with message 908 and its response 910, with message 912 and its response 914, with message 916 and its response 918, with message 920 and its response 922, and with message 924 and its response 926. As these messages and responses are added to the conversation string, it should be understood that the deictic context for the conversation string can be updated accordingly as described in the above-referenced and incorporated '820, '746, and '776 patent applications. Thus, the deictic context can inform the NLP system 106 that “it” in message 908 refers to the context-salient entity of the product “Model X” from the prior response 906. However, as can be seen at response 926, the context-saliency for the pronoun “it” has changed by the time that response 926 is generated, in which case the deictic context for “it” has been updated to refer to the category “Gaming Headsets”.

Clarification and Learning

The inventors also disclose techniques that can be used to render the AI platform capable of learning. In particular, the AI platform can include intelligence that is designed to recognize instances where clarifications regarding the meanings of words in a message are needed, and in such instances, clarification can be sought from a user in order to teach the AI platform about the meanings of words. This learning/teaching process can result in the knowledge base (such as the ontology) being updated with new words linked to ontological elements. In this fashion, when these words are later encountered, the system will be able to contextualize the meanings for such new words.

FIG. 10A depicts an example process flow for such clarification and learning. When a message is received and processed to determine its intent (step 1000; see FIG. 3A), the NLP system 106 may encounter a word in the message that it cannot match to a named entity. This may result in the system concluding that it cannot understand the message (step 1002). The clarification and learning technique can thus be programmed to trigger clarification requests when situations are encountered such as the main verb of a message is unknown, the main subject of a message is unknown, an adjective on a subject is unknown, and/or any instance where a word in the message is unknown. An example of this is shown by FIG. 10B, where the message of “Which region generated the most last year?” resulted in the system concluding that it could not understand the message because it could not match the word “generated” to a named entity. If the message cannot be understood, an entry is added to a clarification stack (step 1004) so that clarification about the unknown word can be requested.

At step 1006, the system requests clarification from the user. This step can include the system prompting the user with a question about the unknown word. This prompt can be delivered to the channel that provided the message. An example of such a prompt can be seen in FIG. 10B where the system (labeled as “Quill”) asks the user “I don't know what it means to “generate”, which attribute does it apply to?”

The process flow then enters a state of awaiting clarification and waits for a new message. When the user provides a response to the prompt about the unknown word, this response is received as a new message. An example of such a new message is shown by FIG. 10B as “Revenue”. This new message is processed at steps 1000 and 1002 to arrive at step 1008. At step 1008, the system checks whether the process flow was in a state where it was awaiting clarification. Given that in this example, the system was awaiting clarification, the process flow would proceed to step 1010. At step 1010, the system updates the ontology with the information in the new message about the unknown word. Continuing with the example of FIG. 10B, step 1010 can result in the system adding the word “generate” to the expressions associated with the attribute “revenue”.

Then, at step 1012, the system updates the clarification stack to remove the entry relating to the subject unknown word. Thereafter, upon return to step 1000, the system can now understand the message that was initially received (see step 1002). With reference to the example of FIG. 10B, because the system can now recognize the word “generated” as being tied to the named entity of revenue, this means that the intent of the message can be extracted via the FIG. 3A process flow. After step 1002, step 1008 would then conclude that the system was no longer awaiting clarification, which causes a transition to step 1014. At step 1014, the NLG system 108 generates a response message based on the meaning/intent that was extracted at step 1000. FIG. 10B shows an example of such a response message, where the system is able to inform the user of the region that generate the most revenue last year.

This clarification and learning technique can be used to teach the AI platform on the fly so that the AI platform adapts to a user's manner of expressing himself or herself. While FIG. 10B shows an example where the word “generate” is added to the expressions linked to an attribute in the ontology, it should be understood that the ontology can be taught in other fashions as well. For example, the expressions that are linked to entity types in the ontology can also be supplemented with new word (e.g., teaching the ontology that “SKU” is an expression for a “product” entity type).

Further still, aspects of the knowledge base other than ontology expressions can be updated via the clarification and learning technique. For example, the project data and/or conversation session data (e.g., deictic context) can be updated using the clarification and learning technique. As an example, the message may ask a question about “my product”, but the system may not know which products belong to the person associated with “my”. When the system recognizes that it does not know what “my product” is, the system can prompt the user to identify the product, and after the user notifies the system of which product is “my product”, the system can update the project data and/or conversation session data to add an association between the person associated with “my” and the subject product. Thereafter, when the system is asked about that person's product in the possessive sense, it can understand the meaning. Deictic context can be updated in a similar fashion if the system is not able to understand a referring term such as a pronoun in a message.

As another example, the clarification and learning technique can be used to update the ontology new ontological objects such as new entity types, new attributes, new characterizations, etc. Accordingly, it should be understood that the techniques for updating the ontology in response to user inputs when composing communication goal statements as described in the above-referenced and incorporated '809, '230, and '270 patent applications can be extended to updating the knowledge base based on user-composed messages in the interactive NLP/NLG system.

An example of learning with respect to ontologies can be adding complex new ontological elements such as characterizations. For example, the system may not know what the word “expensive” means within a message (e.g., “Is this flight expensive?”). This system can recognize that the word “expensive” may relate to a characterization because it is an adjective. As such, the system can ask the user to define applicability conditions and thresholds that will govern how to test whether something is expensive (such as a flight). For example, the user may supply that whether something is expensive is judged on the value of an attribute such as price and that prices above a dollar amount threshold are what qualify as being deemed expensive. The user responses to this inquiry can then be added to the ontology to define the qualification criteria for evaluating whether the characterization of “expensive” is applicable to an entity such as a flight.

To focus the clarification and learning technique on how the user should be prompted for information and how the knowledge base should be updated in view of the user's response to the clarification request, the system can be programmed to associate certain grammatical classifications of words with certain types of clarification requests. For example, unknown adjectives can trigger clarification requests relating to characterizations. As another example, unknown verbs can trigger clarification requests relating to attributes. As another example, unknown nouns can trigger clarification requests relating to entity types or characterizations.

While the invention has been described above in relation to its example embodiments, various modifications may be made thereto that still fall within the invention's scope. Such modifications to the invention will be recognizable upon review of the teachings herein. 

What is claimed is:
 1. A natural language processing method that applies computer technology to a message that comprises data representing a plurality of words arranged in a natural language in order to (1) contextualize a plurality of the words in the message with respect to a knowledge base and (2) control a natural language generation (NLG) system for responding to the message, the method comprising: a processor performing named entity recognition on the words of the message to identify a plurality of named entities that correspond to words in the message based on a knowledge base of named entities, wherein the named entities within the knowledge base include (1) a plurality of entity types and/or entity instances and (2) a plurality of attributes for a plurality of the entity types and/or entity instances; the processor associating a plurality of the words in the message with their corresponding identified named entities; the processor determining a core meaning for the message based on the associations of the words with their corresponding identified named entities, wherein the determined core meaning corresponds to an intent; and the processor generating control instructions for the NLG system based on the determined core meaning by instantiating a parameterization of the corresponding intent, wherein the instantiated parameterization of the corresponding intent comprises one or more of the identified named entities from the knowledge base linked with their instances as derived from the associated words from the message that define an intent to (1) explain a value of a subject attribute of a subject entity in terms of a subject driver for the subject attribute or (2) explain a change in value of the subject attribute of the subject entity over a first timeframe in terms of the subject driver for the subject attribute over a second timeframe, wherein the subject attribute and the subject driver are members of the attributes, wherein the subject entity is a member of the entity types and/or entity instances, wherein the control instructions comprise the instantiated parameterization of the corresponding intent, and wherein the control instructions are configured to cause the NLG system to process the instantiated parameterization of the corresponding intent using a conditional outcome framework that determines one or more ideas for expression in a natural language response that satisfies the corresponding intent.
 2. The method of claim 1 wherein the knowledge base comprises an ontology for a data set addressed by the message.
 3. The method of claim 2 wherein the ontology comprises (1) a plurality of the entity types, (2) a plurality of the attributes, (3) a plurality of qualifiers associated with a plurality of the entity types, and (4) a plurality of relationship types associated with a plurality of the entity types.
 4. The method of claim 3 wherein the ontology further comprises a plurality of timeframes associated with a plurality of the entity types.
 5. The method of claim 3 wherein the ontology further comprises a plurality of characterizations associated with a plurality of the entity types.
 6. The method of claim 2 wherein the knowledge base further comprises the data set, the data set including a plurality of the entity instances for a plurality of the entity types and a plurality of attribute vales for a plurality of the attributes.
 7. The method of claim 2 wherein the knowledge base further comprises a deictic context for a history of messages in a conversation relating to the data set.
 8. The method of claim 7 wherein the deictic context associates a plurality of pronouns with a plurality of named entities from the knowledge base.
 9. The method of claim 1 further comprising: the processor processing the knowledge base; the processor extracting the named entities from the knowledge base based on the processing; and the processor building a tree structure from the extracted named entities; and wherein the named entity recognition performing step comprises the processor comparing the words of the message with the tree structure to identify the named entities in the message.
 10. A natural language processing apparatus for (1) contextualizing a plurality of the words in a message with respect to a knowledge base and (2) controlling a natural language generation (NLG) system for responding to the message, wherein the message comprises data representing a plurality of words arranged in natural language, the apparatus comprising: a memory; and a processor for cooperation with the memory, the processor configured to: perform named entity recognition on the words of the message to identify a plurality of named entities that correspond to words in the message based on a knowledge base of named entities, wherein the named entities within the knowledge base include (1) a plurality of entity types and/or entity instances and (2) a plurality of attributes for a plurality of the entity types and/or entity instances; associate a plurality of the words in the message with their corresponding identified named entities; determine a core meaning for the message based on the associations of the words with their corresponding identified named entities, wherein the determined core meaning corresponds to an intent; and generate control instructions for the NLG system based on the determined core meaning by instantiating a parameterization of the corresponding intent, wherein the instantiated parameterization of the corresponding intent comprises one or more of the identified named entities from the knowledge base linked with their instances as derived from the associated words from the message that define an intent to (1) explain a value of a subject attribute of a subject entity in terms of a subject driver for the subject attribute or (2) explain a change in value of the subject attribute of the subject entity over a first timeframe in terms of the subject driver for the subject attribute over a second timeframe, wherein the subject attribute and the subject driver are members of the attributes, wherein the subject entity is a member of the entity types and/or entity instances, wherein the control instructions comprise the instantiated parameterization of the corresponding intent, and wherein the control instructions are configured to cause the NLG system to process the instantiated parameterization of the corresponding intent using a conditional outcome framework that determines one or more ideas for expression in a natural language response that satisfies the corresponding intent.
 11. The apparatus of claim 10 wherein the processor is further configured to: process the knowledge base; extract the named entities from the knowledge base based on the processing; build a tree structure from the extracted named entities; and perform the named entity recognition by comparing the words of the message with the tree structure to identify the named entities in the message.
 12. A computer program product for natural language processing that applies computer technology to a message that comprises data representing a plurality of words arranged in a natural language in order to (1) contextualize a plurality of the words in the message with respect to a knowledge base and (2) control a natural language generation (NLG) system for responding to the message, the computer program product comprising: a plurality of processor-executable instructions that are resident on a non-transitory computer readable storage medium, wherein the instructions are configured, upon execution by a processor, to cause the processor to: perform named entity recognition on the words of the message to identify a plurality of named entities that correspond to words in the message based on a knowledge base of named entities, wherein the named entities within the knowledge base include (1) a plurality of entity types and/or entity instances and (2) a plurality of attributes for a plurality of the entity types and/or entity instances; associate a plurality of the words in the message with their corresponding identified named entities; determine a core meaning for the message based on the associations of the words with their corresponding identified named entities, wherein the determined core meaning corresponds to an intent; and generate control instructions for the NLG system based on the determined core meaning by instantiating a parameterization of the corresponding intent, wherein the instantiated parameterization of the corresponding intent comprises one or more of the identified named entities from the knowledge base linked with their instances as derived from the associated words from the message that define an intent to (1) explain a value of a subject attribute of a subject entity in terms of a subject driver for the subject attribute or (2) explain a change in value of the subject attribute of the subject entity over a first timeframe in terms of the subject driver for the subject attribute over a second timeframe, wherein the subject attribute and the subject driver are members of the attributes, wherein the subject entity is a member of the entity types and/or entity instances, wherein the control instructions comprise the instantiated parameterization of the corresponding intent, and wherein the control instructions are configured to cause the NLG system to process the instantiated parameterization of the corresponding intent using a conditional outcome framework that determines one or more ideas for expression in a natural language response that satisfies the corresponding intent.
 13. The computer program product of claim 12 wherein the knowledge base comprises an ontology for a data set addressed by the message.
 14. The computer program product of claim 13 wherein the ontology comprises (1) a plurality of the entity types, (2) a plurality of the attributes, (3) a plurality of qualifiers associated with a plurality of the entity types, and (4) a plurality of relationship types associated with a plurality of the entity types.
 15. The computer program product of claim 14 wherein the ontology further comprises a plurality of timeframes associated with a plurality of the entity types.
 16. The computer program product of claim 14 wherein the ontology further comprises a plurality of characterizations associated with a plurality of the entity types.
 17. The computer program product of claim 13 wherein the knowledge base further comprises the data set, the data set including a plurality of the entity instances for a plurality of the entity types and a plurality of attribute vales for a plurality of the attributes.
 18. The computer program product of claim 13 wherein the knowledge base further comprises a deictic context for a history of messages in a conversation relating to the data set.
 19. The computer program product of claim 18 wherein the deictic context associates a plurality of pronouns with a plurality of named entities from the knowledge base.
 20. The computer program product of claim 12 wherein the instructions are further configured, upon execution by the processor, to cause the processor to: process the knowledge base; extract the named entities from the knowledge base based on the processing; build a tree structure from the extracted named entities; and perform the named entity recognition by comparing the words of the message with the tree structure to identify the named entities in the message.
 21. The method of claim 1 further comprising: the NLG system accessing the knowledge base based on the control instructions to generate the natural language response using the conditional outcome framework.
 22. The method of claim 21 further comprising: the processor receiving the message from a chatbot or a graphical user interface (GUI); and the processor delivering the natural language response to the chatbot or the GUI.
 23. The method of claim 21 further comprising: performing the method steps with respect to a plurality of messages to generate a plurality of the natural language responses in a conversation string.
 24. The apparatus of claim 10 further comprising: the NLG system, wherein the NLG system is configured to access the knowledge base based on the control instructions to generate the natural language response using the conditional outcome framework.
 25. The apparatus of claim 24 wherein the processor is further configured to: receive the message from a chatbot or a graphical user interface (GUI); and deliver the natural language response to the chatbot or the GUI.
 26. The apparatus of claim 24 wherein the processor is configured to perform its operations with respect to a plurality of messages to cause the NLG system to generate a plurality of the natural language responses in a conversation string.
 27. The apparatus of claim 10 wherein the processor is further configured to implement the NLG system.
 28. The apparatus of claim 10 wherein the processor comprises a plurality of processors.
 29. The method of claim 2 further comprising: the NLG system (1) processing the data set using the conditional outcome framework based on the instantiated parameterization of the corresponding intent to determine an idea that is responsive to the determined core meaning and (2) generating the natural language response so that the natural language response expresses the determined idea.
 30. The method of claim 29 wherein the data set processing step comprises the NLG system processing the data set in coordination with the ontology to determine an attribute value that is responsive to the determined core meaning, wherein the determined attribute value is derived from the processed data set for an entity instance of one or more of the identified name entities, and wherein the natural language response expresses the determined idea using the determined attribute value.
 31. The method of claim 1 wherein the processor comprises a plurality of processors.
 32. The method of claim 1 wherein the same processor that performs the performing, associating, determining, and generating steps also implements the NLG system.
 33. The apparatus of claim 10 wherein the knowledge base comprises an ontology for a data set addressed by the message, the apparatus further comprising: the NLG system, wherein the NLG system is configured to (1) process the data set using the conditional outcome framework based on the instantiated parameterization of the corresponding intent to determine an idea that is responsive to the determined core meaning and (2) generate the natural language response so that the natural language response expresses the determined idea.
 34. The apparatus of claim 33 wherein the NLG system is further configured to process the data set in coordination with the ontology to determine an attribute value that is responsive to the determined core meaning, wherein the determined attribute value is derived from the processed data set for an entity instance of one or more of the identified name entities, and wherein the natural language response expresses the determined idea using the determined attribute value.
 35. The computer program product of claim 13 wherein the instructions further comprise a plurality of processor-executable instructions that are executable by the NLG system to cause the NLG system to: process the data set using the conditional outcome framework based on the instantiated parameterization of the corresponding intent to determine an idea that is responsive to the determined core meaning; and generate the natural language response so that the natural language response expresses the determined idea.
 36. The computer program product of claim 35 wherein the instructions are further configured for execution by the NLG system to cause the NLG system to process the data set in coordination with the ontology to determine an attribute value that is responsive to the determined core meaning, wherein the determined attribute value is derived from the processed data set for an entity instance of one or more of the identified name entities, and wherein the natural language response expresses the determined idea using the determined attribute value.
 37. The apparatus of claim 10 wherein the parameterization of the corresponding intent comprises the intent to explain the value of the subject attribute of the subject entity in terms of the subject driver for the subject attribute.
 38. The apparatus of claim 10 wherein the parameterization of the corresponding intent comprises the intent to explain the change in value of the subject attribute of the subject entity over the first timeframe in terms of the subject driver for the subject attribute over the second timeframe.
 39. The method of claim 1 wherein the parameterization of the corresponding intent comprises the intent to explain the value of the subject attribute of the subject entity in terms of the subject driver for the subject attribute.
 40. The method of claim 1 wherein the parameterization of the corresponding intent comprises the intent to explain the change in value of the subject attribute of the subject entity over the first timeframe in terms of the subject driver for the subject attribute over the second timeframe. 